Bayesian time series analysis with adstock transforms, saturation curves, cross-channel halo detection, and budget optimization. All processing runs locally in your browser.
1. Your Marketing Data
Enter weekly or monthly channel spend and conversions
Data Frequency:
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Channel
Avg Spend/Period
Avg Conversions
Total Spend
Total Conv
CPA
Total: $0/period
Revenue Contribution by Channel
Bayesian attribution with uncertainty bands
Time Series Decomposition
Trend, seasonality, and marketing-driven components
Channel Response Curves ?
Hill saturation curves with 80% confidence bands. Vertical dashed lines show current spend levels.
Cross-Channel Halo Effects ?
Lagged cross-correlation matrix. Brighter means a stronger halo
Halo Insights
Strongest synergies detected between your channels
Efficient Frontier
Maximum conversions achievable at each budget level
Optimal Budget Allocation
Recommended reallocation at your current total budget
What-If Scenario Planner
Drag sliders to simulate budget changes and see predicted impact
Full Mathematical Derivation: Your Data, Your Model
Generated by AI Mix Modeler · All computation performed locally in your browser · Your data never left your device
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